Best Free Online Store Builders in Singapore (2026)

All the platforms below let you start building for free; the real cost differences show up once you go live and start processing sales. This roundup compares them honestly, including where each one isn't the best fit.

Quick Comparison

Platform	Free to build?	Cost once live	Transaction fees	Best for
LemonStand	Yes	From S$3.90/week	0%	Singapore social sellers wanting a mobile-first store with native PayNow QR checkout
Shopify	3-day trial, not indefinitely free	From ~US$29–39/month	~2.9% + $0.30/txn (card processing)	Sellers needing international sales, large catalogs, or a big app ecosystem
Wix	Yes (no ecommerce on free tier)	From ~US$29/month for ecommerce	~2.9% + $0.30/txn	Sellers who want strong visual design control and don't mind a general-purpose builder
HitPay + your own site	Depends on the site you pair it with	S$0 gateway fee (pay-per-transaction only)	~0.65–0.9% on PayNow, ~2.8% on cards	Sellers who already have a website and just need a Singapore-native payment gateway
Carousell	Yes	Free for casual/personal sellers	Fees apply above certain volume/professional thresholds	Sellers who want a marketplace audience rather than their own branded store

LemonStand

LemonStand is built specifically for Singapore social sellers and micro-merchants — not a general-purpose global platform. It's free to build a mobile-first storefront, and once you go live it's a flat S$3.90/week with 0% transaction fees, because checkout runs natively on PayNow rather than a card gateway.

Where it's the clear pick: you're a Singapore-based seller doing a moderate, PayNow-heavy sales volume and want an actual browsable storefront, not just payment links. Where it's not: you need to sell internationally, need card payments as a primary rail, or need a large, complex product catalog — LemonStand doesn't try to serve that use case.

Shopify

Shopify's entry-level plan for a full storefront runs roughly US$29–39/month (billed annually vs. monthly), plus card processing typically around 2.9% + US$0.30 per transaction. It's the most feature-complete option on this list, with the largest app ecosystem and strongest support for scaling into multiple markets and currencies.

Where it's the clear pick: you plan to sell beyond Singapore, need a large product catalog, or want deep customization via apps. Where it's not: for a small, PayNow-heavy local seller, the subscription-plus-percentage cost structure is heavier than it needs to be, and much of Shopify's feature set goes unused.

Wix

Wix's ecommerce-capable plan starts around US$29/month (its free tier doesn't support online payments), with card transaction fees in a similar range to Shopify's. It's known for flexible visual design and drag-and-drop control.

Where it's the clear pick: design flexibility matters a lot to you and you're comfortable with a general-purpose builder. Where it's not: like Shopify, it's not built around PayNow specifically, so Singapore-native checkout has to be added rather than being the default.

HitPay (paired with your own site)

HitPay isn't a storefront builder — it's a Singapore-based, MAS-licensed payment gateway. It charges no monthly fee, only a per-transaction rate: roughly 0.65% + S$0.30 on PayNow payments of S$100+ (about 0.9%, minimum S$0.20, on smaller amounts), and about 2.8% + S$0.50 on domestic cards. That makes it genuinely cheap on a per-transaction basis, but you still need somewhere to actually list your products — your own website, a page builder, or payment links shared over chat.

Where it's the clear pick: you already have a website or are comfortable selling via payment links rather than a browsable catalog. Where it's not: if you want an actual store — theme, product catalog, shareable link — out of the box, HitPay alone doesn't provide that.

Carousell

Carousell isn't a store builder either — it's Singapore's largest peer-to-peer marketplace. Listing is free for casual/personal sellers, with no selling fees at that tier. Once you're a Professional account crossing certain volume thresholds, service and platform fees apply (in the low single-digit percent range, capped per transaction, and varying by category).

Where it's the clear pick: you want access to Carousell's existing buyer base and don't need your own branded storefront. Where it's not: you don't own the storefront, the branding, or the customer relationship the way you would on a platform you control — everything happens inside Carousell's app and rules.