CocoCart Review: Features, Pricing, and What It's Actually Built For

This review covers what it actually offers, what it costs, and who it fits, based on CocoCart's own site and Help Center.

Background

CocoCart was founded in 2020, is Singapore-based, and has raised roughly US$4.33 million in funding backed by Y Combinator and Forerunner Ventures. It reports serving 50,000+ businesses on its own homepage — a self-reported figure, not independently audited. It operates globally, with local payment support extending into markets including the Philippines and Bangladesh, not just Singapore.

What It Actually Offers

CocoCart isn't only a storefront — it's a modular toolkit covering:

• Online Store — a browsable, no-code storefront
• Point of Sale (POS) — for in-person retail
• QR Code Ordering — table or counter-based ordering, aimed at food and beverage businesses
• Loyalty Programs
• Email Marketing
• Bookings — appointment and reservation scheduling
• Kitchen Display Screens — for food prep workflows
• CRM

This breadth is CocoCart's core positioning: it's built to replace several separate tools for a small business that needs more than just an online catalog.

Pricing

Per CocoCart's official pricing page, each module is priced separately:

Module	Price
Online Store	From US$19/month (Pro: US$59/month)
Point of Sale	Free to start (Pro: US$59/month)
QR Code Ordering	US$39/month
Loyalty Program	US$39/month
Email Marketing	US$19/month
Bookings	US$29/month
Kitchen Display	US$39/month
CRM	US$19/month
Bundle: Value	US$99/month
Bundle: Essentials	US$199/month
Bundle: Premium	US$249/month

A free 7-day trial is available, and plans can be cancelled anytime.

Payment Processing and Fees

CocoCart itself doesn't take a commission on sales — this is stated directly in its Help Center. However, the payment processor handling automated payments does charge fees, which the merchant bears:

• PayNow (automated, via Stripe): 1.65% + S$0.30 per transaction. PayNow is only available for orders placed within Singapore, due to a Stripe system limitation, and buyers must complete payment within 30 minutes or the transaction is automatically rejected.
• Manual payments (bank transfer, cash, or other direct methods): no fee at all, but the merchant must manually verify and mark each payment as received — there's no automated confirmation.
• Cards, PayPal, and other automated methods carry their own separate processing fees set by the relevant payment provider.

By Singapore banking rules, PayNow fees can never be passed on to the customer as a surcharge, regardless of settings — the merchant absorbs this cost on automated PayNow sales.

Who CocoCart Actually Fits

CocoCart's breadth is a genuine strength for businesses that need more than a simple online catalog — a café that wants POS plus online ordering, a salon that needs bookings alongside a store, or a business operating in more than one country. The trade-off is cost and complexity: stacking several modules together adds up quickly (into the US$99–249/month bundles), and its global, general-purpose design means it isn't tailored to any one market's specific selling patterns.